Month: June 2016

Getting Your Cape Town Business to the Top with SEO Services

A strong online presence is essential when it comes to your Cape Town business, but in order to achieve this you need to have an infallible SEO strategy in place. So how does one go about this? In this article, we’ll take you through the steps to get your business the online exposure it needs to get ahead of your competition and keep it that way.SEO Page Rank

The first thing you’ll need is a website to advertise your products or services. You could try to design it yourself, but chances are it won’t look as professional as it needs to. The best way to go about this is to have it done professionally. You could have your website built by a web-designing specialist. The web-designer is sure to provide you with a beautiful website, but you’ll need more than just a good-looking website to have an online presence.

To have a strong online presence, your website needs to rank high in the search engines. This means that when people do an online search for a product or service that you provide, you want them to see your website on the first page, and preferably in the first 5 websites displayed. In order to achieve this, your website will need to be optimized and this is where hiring SEO services comes in.

First prize is finding a local SEO company that designs websites too. They’ll be able to set up a professional, user-friendly website that has everything in place for them to get started on getting your website to page 1 on the search engines.

If you already have a website, the SEO firm may require you to make a few changes to your website in order for them to be able to do the necessary work to get it to page 1.

Once the SEO consultant knows what products or services your business offers, he or she should be able to perform a keyword research analysis to see which keywords pertaining to your products and services, are searched for most and use this information to advise you which keywords you should try to get your website to rank for. Keywords are the words or phrases that people type into the search engines when looking for products and services.

Once you’ve agreed on which keywords you’d like your website to rank for, the SEO professionals will get to work on getting your website to the first page of the search engines while you continue to concentrate your time and energy on running your business as usual.

A good SEO company will explain that it will take a few months to see the desired results and keep you updated on the progress they’ve made on your website. If a SEO company promises you a number 1 spot in the search engines overnight, it should serve as a warning not to use them. The chances are that they’re using blackhat methods which put your website at risk of being penalized by the search engines.

As is the case with all investments, it is crucial to do proper research on what what search engine optimizers can realise for your business so that you’ll have clear understanding of what to expect. Find out what the going rate for proper SEO services is and make sure you budget for it.

Once you attain the services of a reputable SEO agency there’s only one way your website is headed in the search engines, and it’s to the top.

Why not Volunteer Abroad

Volunteering

No matter field they’ve volunteered in, any person that has volunteered abroad will tell you the same thing: It was a rewarding, fulfilling experience. As human beings, it’s probably a part of our make up to feel good, knowing that we’ve helped others, whether it’s animals, nature or people, that are unable to help themselves.

The type of volunteering you do will be determined by your personal preference. Some people love working with animals and this can be broken down into wild animals, house animals, birds, animals on the verge of extinction and so on, while others prefer working with people. Some prefer working with adults, some with the elderly and some with children. Some prefer working with people with special needs, and others with underprivileged or abused people. Some people prefer trying to save the planet some prefer working with marine life. There is no right or wrong. One area of volunteering is not more important than the other. If you actually think about it, the fact that people that volunteer have diverse preferences is a wonderful thing, because it means that there will be help for every area where help is needed.

Where would one go? Volunteer abroad in Africa of course! More specifically volunteer in South Africa. It’s a wonderfully diverse country. If you prefer working with wildlife and like the idea of a busy city that’s not too far from wildlife parks such as the Kruger National Park, Johannesburg is the place to be. For something a bit more laid-back than Johannesburg, but where you can volunteer in just about every category, volunteer in Cape Town.

Known as one of the most beautiful cities in the world, Cape Town boasts the famous Table Mountain, Robben Island, Kirstenbosch Gardens, Cape Point and gorgeous white sand beaches, like Camps Bay and Boulders which is known for its penguins. The restaurants and coffee shops range from homely to quaint to decadent and there’s no shortage of nightlife. Activities include skydiving, shark-diving, breathtaking hiking trails and surfing, just to name a few. You’ll never run out of things to do in your free time.

What makes volunteering abroad in Cape Town even better, is the wide range of volunteering that can be done there. Volunteer with underprivileged, abused, special needs people of all ages or volunteer with animals. There’s even a place where you can volunteer to work with sharks if that’s where your heart lies. Most of the volunteer packages will arrange your accommodation, meals and transport to and from the place you choose to volunteer.

Although English is a commonly spoken language in South Africa, there are 11 official languages, so you’ll hear it spoken in a variety of accents and you’ll probably pick up a few new words. You’ll meet people that come from diverse walks of life and cultural backgrounds and taste a variety of South African dishes.

So why volunteer abroad? The answer is easy. You get to travel, discover new places, meet new people, make new friends from different parts of the world, learn new cultures and sometimes even new languages while doing something worthwhile. Volunteering to help others is a wonderful gift, so why not treat yourself to some travelling adventures at the same time?