A strong online presence is essential when it comes to your Cape Town business, but in order to achieve this you need to have an infallible SEO strategy in place. So how does one go about this? In this article, we’ll take you through the steps to get your business the online exposure it needs to get ahead of your competition and keep it that way.
The first thing you’ll need is a website to advertise your products or services. You could try to design it yourself, but chances are it won’t look as professional as it needs to. The best way to go about this is to have it done professionally. You could have your website built by a web-designing specialist. The web-designer is sure to provide you with a beautiful website, but you’ll need more than just a good-looking website to have an online presence.
To have a strong online presence, your website needs to rank high in the search engines. This means that when people do an online search for a product or service that you provide, you want them to see your website on the first page, and preferably in the first 5 websites displayed. In order to achieve this, your website will need to be optimized and this is where hiring SEO services comes in.
First prize is finding a local SEO company that designs websites too. They’ll be able to set up a professional, user-friendly website that has everything in place for them to get started on getting your website to page 1 on the search engines.
If you already have a website, the SEO firm may require you to make a few changes to your website in order for them to be able to do the necessary work to get it to page 1.
Once the SEO consultant knows what products or services your business offers, he or she should be able to perform a keyword research analysis to see which keywords pertaining to your products and services, are searched for most and use this information to advise you which keywords you should try to get your website to rank for. Keywords are the words or phrases that people type into the search engines when looking for products and services.
Once you’ve agreed on which keywords you’d like your website to rank for, the SEO professionals will get to work on getting your website to the first page of the search engines while you continue to concentrate your time and energy on running your business as usual.
A good SEO company will explain that it will take a few months to see the desired results and keep you updated on the progress they’ve made on your website. If a SEO company promises you a number 1 spot in the search engines overnight, it should serve as a warning not to use them. The chances are that they’re using blackhat methods which put your website at risk of being penalized by the search engines.
As is the case with all investments, it is crucial to do proper research on what what search engine optimizers can realise for your business so that you’ll have clear understanding of what to expect. Find out what the going rate for proper SEO services is and make sure you budget for it.
Once you attain the services of a reputable SEO agency there’s only one way your website is headed in the search engines, and it’s to the top.